Sarah Emilia Booth
Founder of Emilia Make-up

Based in the heart of Worcestershire, United Kingdom, Sarah Emilia Booth is a highly skilled hair and make-up artist and the founder of Emilia Make-up. She specialises in providing bespoke make-up and hair services for all occasions, from weddings to editorial work.

Trained at the award-winning University College Birmingham, Sarah graduated top of her class with a BA Honours in Specialist Hair and Media Make-up. With over seven years of experience as a freelance artist, she has worked across fashion shows, editorial shoots, and private clients, constantly refining her craft.

Sarah’s passion for beauty began early, creating make-up tutorials on YouTube and Instagram from the age of fifteen. “I was always walking a path towards make-up artistry,” she reflects. Her journey from self-taught content creator to professional artist is rooted in her love for helping people look and feel their most beautiful selves.

The core of Emilia Make-up is inclusivity and empowerment. Sarah’s mission is to create a safe, welcoming space where every person—regardless of gender, skin tone, or hair type—feels confident, celebrated, and seen. She believes in the transformative power of make-up not just as an art, but as a way to uplift and express identity.